After a few visits and some experiments, Jake deduces that altering history is possible. In one of Stephen King’s greatest works, 11/22/63, a young man named Jake discovers a portal in a diner’s pantry which leads back to 1958. “You could not remove a single grain of sand from its place without thereby … changing something throughout all parts of the immeasurable whole.” Understanding the butterfly effect can give us a new lens through which to view business, markets, and more.
The butterfly effect is an often misunderstood phenomenon wherein a small change in starting conditions can lead to vastly different outcomes.
